How to Effectively Use Instagram as a Marketing Tool
Many of us remember the instantaneous fun a Polaroid camera brought to any family function. Well, the creators of Instagram turned that nostalgia into an innovative photo sharing service available...
View ArticleDesigning a Great Website: Essential to Hospitality Success
Where do most restaurant customers go to find information on where to dine? According to a study by The Pew Research Center’s Internet & American Life Project, guests take to the web to discover...
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Article Alert: Dan Simons Shares “How I Fell in Love…With Credit Card...
Did you know that 81 percent of the money spent in the U.S. at full-service restaurants in 2012 was charged to debit, credit, or pre-paid cards – up from 72 percent in 2006? The full service restaurant...
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SEO: Making it Work for Your Business
What business owner doesn’t want to grow, improve and prosper? And navigating through, and making use of, all the tools and assets in the expanding digital world of rankings and search engines is...
View ArticleWill Quick-Service Restaurant Services Include an App?
How fast is too fast for your fast food? That may be the question facing many quick service food chains pretty soon. The popularity of online and mobile app-based ordering has reached new heights for...
View ArticleWhy Social Media Should Be Part of Your Restaurant Business Plans This...
The holiday season is finally upon us. It’s the time of the year where people gather around to share gifts and love for one another. It’s a joyous time filled with great food and drink, and it’s an...
View ArticleThe Social Media and Food Culture Connection
The Hartman Group / Publicis Consultants recently released a report on the Impact of Social Technology on Food Culture. As professional food service consultants and restaurant consultants – and as...
View ArticleWooing Gen-Y: Embrace Social Media for Millennials
As any marketing maven worth her salt will tell you, millennials merit attention: Millennials eat out more than any other generation. They may be broke, but they have expensive tastes and they aren’t...
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VSAG Feature: CropMobster – Social Media for Social Awareness
Two big restaurant industry topics have come together in a new platform: CropMobster™ is a California-based, grassroots organization that blends preventing food waste and using social media to your...
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